Eric Schmidt: Click Fraud Let it Happen | Threadwatch.org::
If the number of click fraudsters stay fixed and continue to pass the same bs traffic through .. Reasons: Increased fraud and decreased commission rates.
http://www.threadwatch.org/node/7347HOME |
Latest research shows that click fraud rates continue to rise. This is a growing concern by online advertisers, with overall click fraud rates now estimated to be about 15.8%. This is much higher for content networks such as Google Adsense and Yahoo Search Marketing. The average fraud rate for the second quarter in 2007 was a massive 25.6%. This means that on average, over a quarter of all money spent on content networks is due to fraudsters. Click fraud is getting more and more sophisticated, and hence harder to detect and prevent, with the level of fraud created by the use of botnets doubling in the last quarter.
Click Fraud Keeps Rising, Up 15 percent in 2007::
The industry-wide average click fraud rate for the entire year went up 15 percent, ending the year with .. Continue the conversation in TechCrunch Forums
http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/HOME |
Click fraud has become the new spam and it s clearly a problem that is getting worse, not better, said Tom Cuthbert, CEO of Click Forensics Inc.
Westpac rates go up 0.3pc | AdelaideNow::
However, the cost of wholesale funding continues to rise." "The price over the cash rate that Westpac is paying has more than doubled since the US
http://www.news.com.au/adelaidenow/money/story/0,26907,23329493-913,00.htmlHOME |
Research and statistics from http://clickfraudnetwork.com/content/ClickFraudIndex.aspx
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Click Fraud Rates Continue to Rise