Whit Jones Its Getting Hot In Here:: The website is chock-full of multimedia, including video interviews and podcasts And Tom Friedman has jumped on the bandwagon too, calling for a Green Debate http://itsgettinghotinhere.org/author/whitjones/HOME | There are 22 million owners of portable mp3 players in 2005. 29% of them have tried downloading and listening to podcasts at one point in time. Were talking about 6,380,000 people who have been exposed to podcasts during a period when podcasting was just in its infancy.
These statistics alone will show you the vast potentials that can be found with the podcasting medium. As an online marketer, youll be able to reach a lot of people with downloadable podcasts. Not only this, but podcasting offers a slew of benefits that can only gain momentum in the coming months:
People respond more to what they could hear rather than what they simply read.
Podcasts offer a more exciting experience compared to conventional written works. Is this thing on? (tap, tap):: of America have either jumped on the podcasting bandwagon or are in the process. For Walls, offering podcasts is now another way for NASA to get the word out http://www.fcw.com/online/news/101565-1.htmlHOME | With pod on lockdown, Apple goes after podcast - Engadget:: considering the fact that podcast may not be owned by Apple nor even a Compartmentalize, or youll get 20 lashes! ( unless youre into that sort of thing) http://www.engadget.com/2006/09/24/with-pod-on-lockdown-apple-goes-after-podcast/HOME |
Podcasts will attract prospects that you will normally fail to tap.
Podcasts offer you more leeway in delivering your business message.
Podcasts would give your business an instant boost in credibility, as people will get to listen to a real voice instead of having to read mere words. Tokyo getting on the citywide WiMax bandwagon - Engadget:: Podcasts. Portable Audio. Portable Video. Robots. Storage. Tablet PCs. Transportation. Wearables Worst parents in the world punk kid into thinking he got http://www.engadget.com/2005/03/14/tokyo-getting-on-the-ciandwagon/comments/603648/HOME | Clarity! Communications: The State of Podcasting in Investor Relations:: provides insights into the current state of podcasting as a tool suggest that IR departments are not rushing to get on the podcasting bandwagon. http://www.clarityir.com/perspectives/posts/investor_relations_podcasting.htmlHOME |
The problem that many Internet marketers face when it comes to the prospect of creating podcasts is the seeming difficulty associated with their preparation. This is borne from simple unfamiliarity, however. The fact is, anyone - yes, ANYONE - can create their own podcasts without having to avail of special software programs for the same. Just follow the steps below:
1. Choose a subject.
2. Choose an engaging aspect of that subject, one which your target market would be interested to know about.
3. Prepare an outline detailing the important points you wish to discuss about the said subject.
Small Business Owners Idea Exchange:: Podcasting News had this good post about how jumping on the podcasting bandwagon Promethius has decided that we must get into the podcasting business. http://www.promethius.com/smallbiz.htmlHOME |
4. Do some research, if necessary.
5. Prepare index cards which should contain some summaries of your points. You will refer to these to ensure uninterrupted recording that would streamline the process.
6. Attach a microphone to your computer. This is the only hardware you will need, aside from the PC terminal itself, of course.
7. Set up the Sound Recorder program that is bundled with your Windows operating system.
8. Begin recording.
9. Once you have finished your podcast, review the same using the Media Player which should also be bundled with your Windows operating system.
10. Enhance your podcast with the free tools that can be found at http://www.odeo.com/inbox
11. If you wish to earn from your podcast itself, enroll it with http://www.fruitcast.com They will include advertisements within your podcast, but youll get to earn a certain amount every time it is downloaded.
12. If everything sounds well, convert your file into .mp3 format.
13. Use Microsoft Front Page to upload the file to your web server.
14. Include your podcast link in website repositories like http://www.ipodder.com and http://www.podcastalley.com .
Just like that, you could have your own podcast ready to be downloaded. You would want to limit the length of your podcasts to 10 minutes per episode, however, so that the file size can be kept at a minimum. Additionally, you would want to serialize your podcasts into installments to capture the continuous interests of your listeners. They will then become your leads for some marketing purposes.
You could create podcasts for any topic you want. There is no limit, and each subject should command a healthy audience if the podcast is marketed correctly. Submitting the same to the websites we have mentioned above would be a start, but try to look for more avenues where you could promote your podcasts and youre bound to reach more people in the process.
Afterwards, you could sit back, relax, enjoy all the benefits that podcasting can offer, and realize that yes, indeed, podcasting is as easy as 1-2-3.
NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the About The Author resource box. Thanks! :-
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