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How does a online business build customer trust?
Published by: webmaster 2009-01-08
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  • How to Start a Home-Based Online Retail Business - Google Books Result::
    href=http://books.google.com/books?id=kKiRjFsoSgIC&pg=PA113&lpg=PA113&dq=How+does+a+online+business+build+customer+trust%3F&source=web&ots=kvpLLfLFU9&sig=Q2JdU7Ez7UHM1E74fjRyLXDa7lA&hl=en&sa=X&oi=book_result&resnum=69&ct=result class=l onmousedown=return clk(http://books.google.com/books?id=kKiRjFsoSgIC&pg=PA113&lpg=PA113&dq=How+does+a+online+business+build+customer+trust%3F&source=web&ots=kvpLLfLFU9&sig=Q2JdU7Ez7UHM1E74fjRyLXDa7lA&hl=en,,,res,97,)>How to Start a Home-Based Online Retail Business - Google Books Resultby Jeremy Shepherd - 2007 - Business & Economics - 159 pagesCustomer Trust Your customers should feel safe when purchasing from your online business because customer security is essential to building your online
    http://books.google.com/books?id=kKiRjFsoSgIC&pg=PA113&lpg=PA113&dq=How+does+a+online+business+build+customer+trust?&source=web&ots=kvpLLfLFU9&sig=Q2JdU7Ez7UHM1E74fjRyLXDa7lA&hl=en&sa=X&oi=book_result&resnum=69&ct=result
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    Im the middle of a college project, and am stuck as to how does a new company who is involved in selling, build up trust from customers i.e risk of credit card/personal details being given out etc


  • I'm no expert but I'd have thought the following would be important:

    By offering a secure payment service (check out the ones that you would trust yourself) and by always having good, clear, honest communication that is is personalised rather than obviously COMPUTER generated.
    Online Trust and e-Business Strategy: Concepts, Implications, and ::
    File Format: PDF/Adobe Acrobat - View as HTMLbusiness strategy (Urban, Sultan and Qualls 2000). How does online trust . viewed as the customer’s expectation that the online business will treat the
    http://bmgt3-notes.umd.edu/faculty/km/papers.nsf/76ffd3b442b508f285256a560076708b/60ba8a249904286385256bfa0074c828/$FILE/Online_Trust_JSIS.PDF
    HOME
    Build Higher Trust For Better Business | Home for Profits::
    Customer care, online chats etc. leave an impression that your business is big Building trust takes time and effort. Make sure you build maximum trust.
    http://homeforprofits.com/internet-marketing/build-higher-trust-for-better-business/
    HOME

    Also by ensuring that delivery/service is quick, efficient and fairly priced.

    People will always prefer to be treated as individuals rather than numbers so make sure you let your customers know that you value them and will offer an honest, trustworthy service and carry this through at every point of customer contact. This ethos could be featured on the main web page.
    How should a B2B company build customer value and customer trust?::
    Sep 8, 2008 How are B2B organizations managing and building customer value? such as how many of the customer's divisions it does business with,
    http://searchcrm.techtarget.com/expert/KnowledgebaseAnswer/0,289625,sid11_gci1327495,00.html
    HOME

    Hope this helps a little and good luck with the project!


  • - Include an â śAbout Usâ ť section on your site. Many customers want to know who they are dealing with, and visit this section before making a purchase.

    - Put your contact email information and a telephone number where customers can reach you.

    - If possible, include your physical address in your Contact Us or About Us pages.

    - You may also want to consider putting in photos of your staff (if any) or the head of the business. Putting a human face on a company can help build customersâ ™ confidence in you.

    - You can also create a section where all your press mentions are included â “ e.g. if Washington Post or your local TV station talks about you, then you must be a real business!

    - Give customers signals of protection and safety such as secured socket layer (SSL) encryption.

    - Clearly specify your return policies.

    - Provide evidence of your product's success.





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