Ros Lee, one of the members of the First Step Member Community, asked an insightful question about Internet marketing - especially as it applies to infopreneurs.
Broadly, her question went something like this:
When you are already an information expert specialising in a particular topic, eg reputation, networking, referrals, time management etc, how important is it to find a tighter niche (i.e. a subset of your potential market) online in which the demand for information outweighs the supply available? Don't the same principles apply to information experts as to other types of internet marketers, that they will be most easily found online if they successfully identify a hungry crowd with a particular problem not already being solved elsewhere and position themselves as offering the solution?
Are You Making Critical Mistakes Qualifying Your Prospects?::
You created interest with your prospect by making a big promise, Web Development wing of Steve Arun, Small Business marketing specialist.
http://www.iula.org/are-you-making-critical-mistakes-qualifying-your-prospects-415/HOME |
This is one of my favourite topics!
Ros offered an excellent insight into the mind of an Internet marketer.
On the Internet, the best marketer wins. Not the best infopreneur; the best marketer. And most infopreneurs are poor marketers - at least, when they're not there in person to do the marketing.
So, yes, if you're going to do Internet marketing, follow the same principles as the successful Internet marketers. And they are exactly what Ros said: Find a crowd with a problem and money to pay for it, then position yourself as a solution provider. And yes, the smaller your niche, the better your product.
Are You Making The #1 Newbie Mistake When Making Money Online ::
14 posts - 13 authorsI am a newbie and the way people get you into the internet is like 'oh its sooo easy, . The biggest mistake is that people give up to easy, and another big mistake is that The Home Business Archive - Home Business Marketing Tips
http://forums.digitalpoint.com/showthread.php?p=11841301HOME |
Internet Marketing Tools | Skip the Mistakes to Success::
Learn About The 10 Most Common Mistakes In Internet Marketing So You Can and I clearly list all of the big mistakes newcomers make, and how you Can you imagine making enough money to live without worrying about bills ever again?
http://upscalewebsitepublishing.com/focusonsuccess/HOME |
This is different from your current business.
If you're a successful infopreneur running live programs, more often than not people buy you as much as they buy your topic. It almost doesn't matter what your topic is; when people get to know you, they'll trust you to present (speak / train / coach / consult / facilitate / whatever) it effectively.
Four Common Affiliate Marketing Mistakes,affiliate marketing ::
affiliate marketing, internet marketing, online marketing,Four Common The Ultimate Guide that will have you Making Money This very moment. . Look Around The Net, the big boys have banners everywhere, searing their product and
http://americaunderattackin2001.com/index1.htmHOME |
Making Mistakes // BlogCatalog Topic // BlogCatalog::
University For Internet Marketing | June 22nd 2009 by Franco Yong 5 Big Mistakes You May Be Making: Gambling - htxt.it/PD6q
http://www.blogcatalog.com/topic/making+mistakes/HOME |
This doesn't work when you reach out to strangers on the Internet. Now you not only have to find that hungry crowd, you're also competing with everybody else out there chasing the same crowd. You can no longer rely on the trust you've built with clients, because these people out there don't have a relationship with you at all.
If you're successful with your live programs, that does not necessarily mean you'll be equally successful selling on-line. It might be true, but don't assume it. Sadly, I see many people who make this assumption, and spend too much time, money, energy and effort chasing this out-of-reach dream.
So is it worth going ahead?
Yes, by all means. Just realise that it's a whole new ball game. The marketing things that used to work as an infopreneur won't work any more. It's like starting an entirely new business.
This is the key difference between chasing active income and passive income; between marketing to clients and marketing to strangers; and between presenting live programs and selling on-line products.
 Where was the last debate on wednesday with Mccain and Obama?
 INSTANCE / WAITING FOR SPRING
|
Are You Making This Big Internet Marketing Mistake?